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WhatsApp is testing a new folder for messages from large businesses

TechCrunch / 31 July 2026 / 16h ago
WhatsApp is testing a new folder for messages from large businesses
Culture Index
55
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
25/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
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WhatsApp will automatically move messages from large businesses to a new folder a few hours after you receive them.
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