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OpenAI blinks in face-off with Chinese rivals, drops pricing for some models up to 80%

South China Morning Post 31 July 2026 19h ago
OpenAI blinks in face-off with Chinese rivals, drops pricing for some models up to 80%
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In a bid to defend its market share against rapidly advancing, lower-cost Chinese rivals, US artificial intelligence firm OpenAI has launched an aggressive price war, slashing prices for its latest GPT-5.6 model line-up by up to 80 per cent. In a post on social media platform X on Thursday, OpenAI CEO Sam Altman announced an 80 per cent drop in developer pricing for its lightweight GPT-5.6 Luna mo
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