What’s behind Netflix’s CTV market share jump?
Culture Index
Score Breakdown
Relevance
16/25
Freshness
17/25
Authority
16/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
The streamer is set to grab almost 10% of global CTV ad spend. Media buyers say live sports, lower prices and DSP partnerships are making a difference.
