What a potential Puig and Estée Lauder merger means for fragrance
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
3/15
5-Axis Cultural Radar
A combined Puig and Estée Lauder would create one of the most powerful fragrance portfolios in the industry. But it also raises questions for what happens to creativity and innovation in a fragrance m
