Beauty Briefing: What’s behind the monobrand perfume store boom
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
16/15
Depth
10/15
5-Axis Cultural Radar
This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have t


