We’re Officially in the Era of “Haute Wellness”
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
Dior is now making gym gear. Or, to use the French luxury house's lingo, it's making "haute wellness" equipment, and it doesn't come cheap.


