OTB Takes Full Control of Viktor & Rolf
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
25/20
Brand Signal
13/15
Depth
7/15
5-Axis Cultural Radar
The Italian fashion group behind Diesel and Maison Margiela is taking full ownership of the avant-garde haute couture house, acquiring the remaining 30 percent it didn’t already own. Founders Viktor Horsting and Rolf Snoeren remain creative directors.
