‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
