Global Brands See Revival in China as Retail Nationalism Cools
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
18/15
Depth
9/15
5-Axis Cultural Radar
Mid-market Western brands like Gap, Zara, and Uniqlo are successfully winning back Chinese consumers who previously favoured domestic labels due to a cooling of nationalist fervour.
