“We Need to Tell the BFC Story Better”: CEO Laura Weir Breaks Down Her New Strategy
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
A journalist by trade and training, Weir brings an editorial lens to everything she does. Almost a year into the role, the CEO presents her 2030 strategy, unveiled today.
