Watch brands can't resist the lure of a mystery dial
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
5/15
5-Axis Cultural Radar
The complexity of a mystery dial – which requires the movement to be mounted on layered rotating transparent discs – has seen them fall from the mainstream. Increasingly, brands are reintroduced, a sign that we want watch dials to be as entertaining as they are aesthetically pleasing. But will mystery dials stick around this time?
