Inside Universal Genève’s Long-Awaited Comeback: See Every Watch From the Relaunch
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
After three decades on the shelf, the historic watchmaker is finally returning with new versions of iconic models like the Polerouter and Compax. GQ spoke to several key players for the full story behind UG’s splashy revival.
