Vinted: consumers’ circular mindset transforming second-hand into retail’s first choice
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
As Second-hand September draws to a close Vinted’s Jessie de la Merced explains how convenience, consumer value and innovative infrastructure are pushing resale further into the retail mainstream. Second-hand may still account for a relatively small share of retail, but Vinted believes the market has substantial room to grow as shoppers rethink what constitutes “new”...


