Aritzia turns its cult puffer jacket into a giant New York installation
Culture Index
Score Breakdown
Relevance
11/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
5-Axis Cultural Radar
Canadian fashion retailer Aritzia has turned one of its best-known products, the Super Puff winter jacket, into a street-scale installation on New York’s Lower East Side. The XL jacket has taken over 159 Ludlow Street to promote a technical upgrade to the brand’s signature down coat. Open through October 1, the experiential marketing stunt celebrates […]
