US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.
