Under Armour teams with ‘Heated Rivalry’ star for new campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.
