Luxury Briefing: Why Zegna is outperforming Moncler in luxury’s uneven recovery
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
10/15
5-Axis Cultural Radar
For the Luxury Briefing, Glossy looked at the different second-quarter performances of Moncler and Ermenegildo Zegna Group. Moncler was held back by weaker tourism and delayed winter purchases, while Zegna benefited from strong DTC growth, high-spending clients and momentum in the U.S. Additionally, new Traackr data shows paid creator-marketing value for U.S. luxury fashion brands fell by more tha

