Ulta Beauty to open ‘experiential’ Times Square location in 2027
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
On Tuesday's quarterly earnings call, Ulta CEO and president Kecia Steelman shared plans to expand its U.S. business, including a new fulfillment center in Salt Lake City and a Times Square location focused on events and customer experience. The store will join Ulta's existing three locations in Manhattan.
