Twisted Tea dons camo for collab campaign as brand faces headwinds
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.
