Tu: “customers don’t have to choose between style, quality and value” with AW26 collection
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
4/15
5-Axis Cultural Radar
Sainsbury’s has described its Tu AW26 collection as its “most confident collection to date”, with the range including four times more premium knitwear options. The supermarket fashion brand’s latest range is designed to keep value front and centre, with 86 per cent of AW26 womenswear priced under £30, and 65 per cent under £25. Following...


