“Salomon Should Not Be a Fashion Brand”: The New Creative Director Shares His Manifesto
Culture Index
Score Breakdown
Relevance
21/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Despite substantial growth, the footwear brand is restrategizing. Creative director Heikki Salonen and CEO Guillaume Meyzenq want to unify Salomon’s hyper-technical product offering with the lifestyle-led designs.
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