‘Toxic’ Trump hotel plan scrapped in Australia
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
SYDNEY: Plans for a $1.1 billion, 91-storey Trump hotel and apartment tower in Australia have been scrapped because the American brand has become “toxic”, the developer says. The Trump Organisation announced in February the project for a soaring Trump tower on eastern Australia’s Gold Coast, saying it would “redefine beachfront sophistication”. David Young, chief executive of Australian developer
