YouTube is courting creators — and sponsors — with streaming shows
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
8/15
5-Axis Cultural Radar
In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers - and marketing its creators not just as the future of social media, but also of advertising, TV, streaming, and entertainment more broadly. At the company's annual advertiser event in New York on Wednesday, YouTube […]
