This World Cup Is Beating A Dead Dark Horse
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Every international tournament, the widely used and abused "dark horse" designation is bandied about as pundits, fans, and cretins (gamblers) try to be the first to predict a deep run for an unexpected team. The term itself is vague enough to apply to about half the field, depending on one's own criteria. It fits a team that could be a sneaky knockout-stage qualifier from a tough group, it fits a

