Instagram is testing horizontal video on Instagram for TV, plans to experiment with longer-form storytelling and episodic series, and launches on Samsung TV (Katie Kilkenny/The Hollywood Reporter)
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
Katie Kilkenny / The Hollywood Reporter : Instagram is testing horizontal video on Instagram for TV, plans to experiment with longer-form storytelling and episodic series, and launches on Samsung TV — The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.


