This satirical equal pay campaign sends women to prison
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Belgian women’s rights organisation ZIJkant launched an Equal Pay Day campaign built around a bleakly comic discovery: prison is one of the few workplaces where men and women are guaranteed the same rate for doing the same job. Created by mortierbrigade and produced by CZAR, the brand campaign turns that uncomfortable fact into a film […]
