How Boka is winning Amazon with a beauty marketing playbook
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
10/15
5-Axis Cultural Radar
Boka, the 10-year-old oral-care disruptor, has used a tried-and-true beauty marketing playbook to reach 481% year-over-year retail growth and the No. 1 spot on Amazon, according to the brand. Glossy interviewed Boka GM Sarah Mountcastle Mitchell to learn more.
