This Is… Smart Branding (Even If Fans Didn’t Love It at First)
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
By turning an initially polarizing slogan into an open-ended invitation, Chicago Cubs’ [THIS] campaign smartly shifts marketing away from baseball itself and toward a personal, communal experience of belonging. The post This Is… Smart Branding (Even If Fans Didn’t Love It at First) appeared first on PRINT Magazine .
