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Opinion: Sephora Needs a New Partner in China

Business of Fashion 07 May 2026 Yesterday
Opinion: Sephora Needs a New Partner in China
88
Relevance
18/25
Freshness
22/25
Authority
25/20
Brand Signal
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Depth
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Relevance Freshness Authority Brand Depth
With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.
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