Opinion: Sephora Needs a New Partner in China
Culture Index
Score Breakdown
Relevance
18/25
Freshness
22/25
Authority
25/20
Brand Signal
15/15
Depth
8/15
5-Axis Cultural Radar
With Sephora China posting four consecutive years of losses, it’s time to turn over the reins to a more engaged ally adept at converting consumer trends into product design, marketing and effective pricing, writes Juliana Liu.

