THG’s new AI Stylist sees MP Activewear customers 6x more likely to convert
Culture Index
Score Breakdown
Relevance
15/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
THG Ingenuity’s newly upgraded AI Stylist, now live on Google Cloud Marketplace, is transforming the online fashion retail experience by boosting conversion rates, significantly reducing returns, and increasing customer engagement.