The Unilever-McCormick deal ushers in a new era for condiments
Culture Index
Score Breakdown
Relevance
14/25
Freshness
20/25
Authority
18/20
Brand Signal
4/15
Depth
3/15
5-Axis Cultural Radar
The merger between McCormick and the food division of Unilever highlights the never-ending demand for condiments and spices among Americans. Despite consolidation, the category is expected to continue seeing innovation from the food startup and private label players.
