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The Scoop With Rains’s Philip Lotko: On Becoming Rains’s Creative Director, a Soccer Sponsorship and a New Sales Format

Vogue 24 July 2026 2h ago
The Scoop With Rains’s Philip Lotko: On Becoming Rains’s Creative Director, a Soccer Sponsorship and a New Sales Format
68
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
This week’s guest is Rains co-founder Philip Lotko. Founded in 2012 as a niche outerwear company, Rains has grown rapidly in its almost 15 years of existence.
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