The perfume brand bottling the scent of Timothée Chalamet’s armpits
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Centred around the concept of ‘olfactory architecture’, ānti Parfum is designing fragrances that recreate the past, from Cleopatra's donkey milk baths to Japan’s Yayoi period and beyond
