Demna’s Sly, Subversive Gucci Exhibition Gets Milan Design Week Talking
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
25/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
The designer’s first exhibition for the brand—which debuted during Salone del Mobile—was a witty dissection of Italian style, featuring cheeky canned cocktails and tapestries depicting the history of Gucci (and even Demna himself).
