The other bachelorette trip brand: How the Pheloung sisters fueled excitement for their Phe Phe collection
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Long before they set foot on "Acquired Air," the temporary name Brigette Pheloung gave the jet transferring her 16 guests to her April 23 bachelorette party in St. Barth's, she and her twin sister were planning the launch of the next collection by their clothing brand, Phe Phe.
