The loveable line drawings of this dog hotel brand identity take cues from The New Yorker’s illustrations
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
10/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Led by Crown Creative, this premium hotel for pooches uses a sans and serif typeface to represent two voices: the dog and it’s owner.


