The Famous Q&A with ~ Yasmin O’Neal
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Yasmin O’Neal is Global Brand Senior Director at DECIEM, leading The Ordinary’s global brand as it scales its radically transparent, ingredient-first approach to beauty. Formerly at Procter & Gamble, she blends commercial rigour with sharp brand instinct, and has helped shape standout DECIEM campaigns including The Periodic Fable and The Secret Ingredient. Yasmin will be […]
