The Everlane-Shein saga continues, and what’s driving the second acts from DTC founders
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Everlane founder Michael Preysman is teasing a new brand after the Shein sale, but he's not the first DTC founder to attempt a second act. We look between the lines at what's driving all of these serial entrepreneurs.
