‘The challenge is to never let hubris overtake your team’: F1 technical director James Allison on what it takes to win
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
We speak to James Allison, senior engineer and technical director for the Mercedes-AMG Petronas F1 Team, about navigating regulation changes and the craft of automotive engineering. The post ‘The chal
