‘The Boys’ Sets ‘Call of Duty’ In-Game Collab Ahead of Final Season (Gaming News Roundup)
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Ahead of the fifth and final season of “The Boys” premiering on Prime Video Wednesday, Sony Pictures Consumer Products has unveiled an expansive global licensing initiative tied to the satirical superhero television series, including an upcoming “Call of Duty” collaboration. Launching in the summer, the in-game integration will feature three playable characters from “The Boys,” themed bundles […]
