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The AOR-or-indie debate is over. The best brands do both.

Marketing Dive 24 August 2026 13h ago
The AOR-or-indie debate is over. The best brands do both.
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Brands used to pick one agency partner or the other. The ones pulling ahead now use both. On purpose.
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