Tesco, Sainsbury’s and UK supermarkets unite for nationwide hunger campaign
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Five of the UK’s supermarket chains are joining forces for a nationwide fundraising campaign aimed at tackling food poverty and reducing supply chain waste. The “Let’s make a meal of it” initiative will run throughout April across Tesco, Sainsbury’s, Morrisons, Waitrose and Marks & Spencer, with customers encouraged to donate in-store or online. Every £1...
