Tesco’s fruit giant gives schools a bigger helping
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Tesco has launched a campaign to support the expansion of its Free Fruit & Veg for Schools programme, which will double from 500 to more than 1,000 schools from September. The work from BBH builds on Tesco’s new brand platform, “Need Anything From Tesco?”, which reframes its long-running “Every Little Helps” promise around the ways […]
