Target gets K-beauty brands to think beyond Sephora, Ulta with new Beauty Studio
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Walking around a Target store today, shoppers are going to find far more K-beauty brands than they would have a year ago as the retailer seeks the latest trends and as Korean brands seek to expand into U.S. mass retail.
