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The biggest trend of London Fashion Week SS27? Gossip Girl

Dazed 20 September 2026 3h ago
The biggest trend of London Fashion Week SS27? Gossip Girl
76
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
18/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Calling all Upper East Siders, Gossip Girl has swapped New York for London, inspiring designers Oscar Ouyang, Gui Rosa and Simone Rocha
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