Swatch Melts Down Vintage OMEGA Gold for the Limited-Edition MoonSwatch Mission to the Moon 1969
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Summary Swatch and OMEGA launch the MoonSwatch Mission to the Moon 1969, limited to 1,969 pieces.Its dial and parts are crafted from 11 grams of melted vintage 18K Moonshine™ Gold. Available via online ESTA application, priced at $570 USD. To celebrate the historic Apollo 11 moon landing on July 21, 1969, Swatch has announced a highly exclusive, history-steeped addition to its popular collaborativ
