SKYLRK Fuses Apparel, Eyewear and Audio at New York City Pop-Up
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Even during a heatwave, New Yorkers were in line for the SKYLRK pop-up for 12 hours before the doors opened; by the time the brand's first-ever New York City outpost let in its first guests of the day, there were hundreds in line down 10th Avenue. That's the Justin Bieber effect.Earlier this week, Bieber announced the brand would be popping up in NYC for five days to showcase apparel, accessories,
