Superdry & Co co-founder: “The easiest way to communicate to consumers that you’ve changed is stores”

As Superdry & Co doubles down on physical retail, outlets and a growing stable of heritage brands, founder Julian Dunkerton explains why the business has found a clear new place in fashion retail. Superdry & Co is not simply a rebrand, according to Dunkerton. It is a return to the retail model that helped him...