Glossy Pop Newsletter: Why controversies still haven’t killed the brand trip
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
8/15
5-Axis Cultural Radar
When the brand trip first emerged in tandem with 2010s influencer culture, the genre’s lavish getaways exemplified the kind of aspirational lifestyle many users tuned in to Instagram to see. But as audiences have grown weary of seeing mega-creators living in the lap of luxury, brands are rethinking brand trips as a marketing strategy.
