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Sundance Collab and Merrell Announce New Storytelling Partnership ‘It Starts Outside’

IndieWire 01 October 2026 3h ago
Sundance Collab and Merrell Announce New Storytelling Partnership ‘It Starts Outside’
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Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The outdoor footwear brand will support filmmakers making shorts about the outdoors as part of a three-year partnership with Sundance.
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